In SEO, there are clear policies needed to be followed much like the policies followed by government officials. There are specific rules being established in an effort to set relevant, useful as well as safe environment. At the same time, to ensure high-quality user experience. Having high rankings in search engine is something that demands businesses and companies to be constantly updating themselves with SEO trends and tweaking their approach to fit with new algorithms set in place.
The Other Side of Search Engine Optimization
Then again, we can’t argue with the fact that there are spammers who are trying to outsmart various search engines and drive organic traffic back to their site without abiding the rules implemented.
As a matter of fact, there are multiple ways on how these “spammers” get away with search engines. But don’t get confused because if caught, it can have serious repercussions with your website and business as a whole. So rather than risking it all in black hat SEO service, it is preferable to search for a top notch service.
According to Matt Cutts, an experienced SEO professional, he clearly explained that most of the time, people are likely to take the shortcut, which is paying for links as per the following aspects:
- PageRank and;
- Flowing the PageRank
All of which is to get high page rankings.
Undoubtedly, there are various advantages of buying links for SEO. First things first, it’s easy. As soon as the transaction is done, there’s no reason to be bothered with the content’s quality. Next, the anchor text or link is a powerful ranking factor especially in Google and it’s chosen as per the customer’s preferences.
These two are enough reasons to manipulate search engine rankings effectively which is the reason why such technique is considered to be black hat.
Have you encountered a situation in which a newly dropped comment onto your site turned out to be a “spam”? It contains meaningless and worthless message along with non-related promotional link. These comments are meant to generate free backlinks. However, the links acquired from this provides no SEO juice making this technique to be just a waste of time.
It’s just funny to think that there is politician’s SEO manager who utilizes some of these black hat SEO techniques and think that their party would get momentum and be known by more people.