The municipal elections were on 16 March of this year. Reclameland, a flyer publishing supplier in the Netherlands, notices that political parties, despite all the digital alternatives, still traditionally campaign with the help of printed matter. The printer’s figures show that compared to last year’s parliamentary elections, fifty percent more election printed matter is now being ordered. And we have to take note that the price of these political printed media is much more expensive than printing like on an HP printer (after a proper 123 HP setup).
Especially flyers and leaflets
Since December, the Groningen printer has noticed a significant increase in the amount of printed matter ordered for election campaigns. ‘Two months earlier than expected’, says CEO Wouter Haan. ‘Flyers and leaflets, in particular, are now often ordered. For political parties alone, we printed more than a million copies of this. So it seems that many politicians still prefer to convey their story in person.’
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From left to right
The first political orders came in December, Haan says. ‘But the last two weeks it’s been going really fast. Every day we receive new orders from local and national parties, from left to right. For example, the entire political spectrum can be seen on our printing presses.’ About sixty percent of the orders are made by local parties.
Posters, flyers, and business cards
As diverse as the political spectrum is, so monotonous are the products they order. ‘A single party takes a slightly more creative approach and orders campaign stickers or magnets’, says Haan. Most parties order a combination of posters, flyers, and business cards. An exception to this is a party that participates in twenty municipalities and orders exactly the same thing twenty times: election leaflets.
The printer also notices that almost all the election printed matter ordered has the same design with the party logo next to the politician’s face. ‘While you would think that you want to stand out on such a sign full of election posters.’