If you are on the process of planning out a political campaign, you want to start by outlining your steps first. The first step is to work out the story you want to tell and identify your supporters. A correct stakeholder map, the first step in your design, does not only have to list the parties that are positive about you but also those who are negative about you.

Just as important as those who stand up for you are those who don’t!

Political campaigning in the digital age

Communicate your Concept

After your have outlined your map, transfer your concept to Lasswell’s communication model. It covered all of the key issues in a simple but holistic and adaptable way.

Lasswell’s question is short and pointed:

“WHO says WHAT to WHOM through which MEDIUM with which EFFECT?”

WHO : What makes you special ? What are your skills, your weaknesses, your strengths?

WHAT : What is the goal of your campaign?

MEDIUM : Depending on who you are aiming to connect with, identify the best medium to use. For example, if you want to target people over 60 who live in senior homes, using Instagram is not the medium to reach them. However, if you’re looking to persuade Gen Z in your political efforts, Instagram could be the right medium for your campaign.

EFFECT : With this aspect we come back to the beginning, namely the objective of your campaign. It is crucial to be clear about whether you are trying to get people to vote for or against a particular cause, a particular candidate, or a party, or to launch a political campaign to restore your image Raise awareness or lay the foundation to succeed in a distant election. This decision can significantly change your strategy so that you trigger the intended effect in your target group.

If you can answer all these 5 questions, you have successfully outlined your political concept. If you think you need more than just social media for your cause, you can plan a political website and carefully choose a domain that will represent your advocacy. Use namesilo promo code to get the best domains at discounted rates.