Understanding Instagram as an Effective Tool for Political Campaigns and Advocacies

Instagram for waging political agendas and advocacies? Yes, why not? After all, the latest smartphone usage statistics show that more than five billion people across the globe own at least one mobile device, of which 2.71 billion use a smartphone. Instagram has been picking up traction as one of the leading social media sites as of October 2019, now with a showing of 1,000,000 active users.

Facebook and YouTube of course are still in the lead, with 2,414,000 and 2,000,000 respectively, to show as active users. This indicates that Instagram is already in the halfway mark, while moving forward in a world in which two-thirds (⅔) of the people connect and communicate by way of mobile devices.

What is Instagram Anyway and What Makes its Platform Different?

Instagram is basically a social networking site devoted for sharing photos and videos taken with smartphones and other mobile devices. That being the case, Instagram is first and foremost a mobile app that has become a handy tool for those who have a penchant for taking and sharing photos at other social media platforms.

The app is optimized for social networking because photo and video shots taken using the app, automatically appears in one’s Instagram (IG) account and will appear as a news feed. Denoting that IG photos will be visible to other app users, allowing discovery and appreciation among users with similar interests.

Just like in other social media sites, interaction can be carried by liking, commenting or even by private messaging and the best way to become very visible is by following and getting followed.

Benefits of Using Instagram for Your Campaigns

Another great thing about using the Instagram app as a campaign tool and platform is that you can configure the app to automatically share your IG posts in other social networking accounts like Facebook, Flicker, Twitter or Tumbler. Just make sure you highlight the relevant photos you want to share externally, as doing so automates the process.

In the same way, if there are photos appearing on Facebook and Twitter that you want to share with your Instagram followers, the app allows you to import and display them in your IG account.

Since the Instagram app optimizes photo sharing, it comes equipped with 23 filters to apply when looking to enhance your images and videos. Through the Edit option, impromptu selfie photos can be improved by adjusting brightness, contrast, and even structure. Video editing options, on the other hand, include trimming and selection of a cover frame. You can even add stories to your campaign photos and videos to further pique the interest of potential voters or advocacy supporters.

Follower numbers are important especially if you want your campaign images to become more visible to other Instagram users. Understand that posts appearing in your newsfeed depends on matters that interest you, the timeliness of the posts and your follower- relationship with the IG user-sharer.

Still, IG posts appear as newsfeeds in the order by which they are ranked. Feed ranking depends on the frequency and usage of the photo-sharing tools and the number of followers interested in getting constant feeds about your Instagram posts.

If you are new to Instagram and want a jumpstart on getting your Instagram account at the top of the newsfeed ranking, consider seeking assistance from professional social marketers.

Woogram, a Dutch company focused on providing social marketing services that enable Instagram users to gain more followers or meer volgers, also furnishes clients with a personal assistant who will do the liking, sharing and following on your behalf. That way, you can simply devote your time to taking care of business, as the personal assistant will do everything necessary to make your Instagram posts work for your cause.

The Power of Social Media in Forming Political Opinion

From the world of foreign politics, think more and more parties are actually using social media to share messages throughout the world, which has implications for building opinions to support certain political goals.

The Power of Social Media

How do we get to the point where we can no longer walk back from the world of social media? If Facebook is a country, it could be the biggest country and it will be the third-largest country after China and India.

Social media reduced traditional socio-economic barriers to becoming famous. Perhaps herein lies the main added value of social media, where you don’t have to “be a person” to “be someone” on social media. Housewives, politicians, journalists, government spokesmen, clerics, bureaucrats, artist school children, and activists see and deliberately exploit the potential of social media.

Chat messages on social media have given rise to a reservoir of political energy that suggests new relationships between new media technologies, politics, and public life. This digital technology turned out to be “powerful” enough to be utilized in the process of opinion formation and ongoing activities among community groups.

The downside, hower, is that politicians and other celebrities are deprived of their privacy. Many onlookers are ready to share whatever will capture the interest of the people sharing the tiniest bits of information from the car speakers technology these politicians use to the cars they drive.

What is the main attraction so that people post their work, in the “public”?

Conventional mass media such as newspapers or magazines do not have “success” of this magnitude. The appeal of social media is that the average person, with little or no cutting-edge computer skills, can be successful using them, content can be created and accessed with smartphones, and can be easily intertwined. Links to videos posted on YouTube can embed links on blogs, Facebook and Twitter. In other words, large numbers of people can be easily and cheaply contacted through various services. The beauty that social media brings becomes even more appealing to politicians as they try to capture the hearts of the people.