SEO for Politics and Election Campaigns

Political communication and election campaigns need a hub for their own content – and that is the website. This is where seo gold coast comes into play.

Political SEO: Why you need a modern website

seo gold coast

For politics, and especially for election campaigns, you need a modern presence on the Internet. It is imperative that your website enables a public relations and political communication strategy in its entirety.

A modern website is much more than a business card on the Internet. Understand them as your strategy centre, your hub for all content. It is always important to internalize that the content, design and functionality of the website should follow the strategic approach.

Starting from your website, you can then distribute content, positions and messages appropriately from a Facebook post to a newsletter to flyer campaigns.

Political SEO: Good content that doesn’t just interest your own people

The most important task of your website is to convey your line of argument and your narrative as quickly and effectively as possible. To do this, users must be able to grasp within seconds what your topics are and what you have to offer politically.

Yes, there is content on websites for politicians and parties that is good form. The introduction of officials and committees, for example, is practically mandatory. But this internals must not be the focus of your website!

Instead, focus on your issues and the politics itself. You should always take the interests of the users into account. The combination of interesting content, as well as ease of use and clarity, make a website a meaningful strategy centre.

Up-to-date technology for political campaigns is a must

Many websites of politicians and parties are unrestrainedly out of date and are only rarely updated technically. A website should also always be technically up to date! This requires a modern content management system.

Outdated websites are not only visually daunting for users. They are also slow and difficult to find on Google and all too often pose a security risk.

Search engine optimization for political campaigns

In order for your website to appear in Google search, it needs good search engine optimization. This requires good content but also certain technical precautions. This starts with the indexing of the website and ends with fast loading times. The page should also have a clear structure and, for example, provide certain metadata for Google.

Understanding Instagram as an Effective Tool for Political Campaigns and Advocacies

Instagram for waging political agendas and advocacies? Yes, why not? After all, the latest smartphone usage statistics show that more than five billion people across the globe own at least one mobile device, of which 2.71 billion use a smartphone. Instagram has been picking up traction as one of the leading social media sites as of October 2019, now with a showing of 1,000,000 active users.

Facebook and YouTube of course are still in the lead, with 2,414,000 and 2,000,000 respectively, to show as active users. This indicates that Instagram is already in the halfway mark, while moving forward in a world in which two-thirds (⅔) of the people connect and communicate by way of mobile devices.

What is Instagram Anyway and What Makes its Platform Different?

Instagram is basically a social networking site devoted for sharing photos and videos taken with smartphones and other mobile devices. That being the case, Instagram is first and foremost a mobile app that has become a handy tool for those who have a penchant for taking and sharing photos at other social media platforms.

The app is optimized for social networking because photo and video shots taken using the app, automatically appears in one’s Instagram (IG) account and will appear as a news feed. Denoting that IG photos will be visible to other app users, allowing discovery and appreciation among users with similar interests.

Just like in other social media sites, interaction can be carried by liking, commenting or even by private messaging and the best way to become very visible is by following and getting followed.

Benefits of Using Instagram for Your Campaigns

Another great thing about using the Instagram app as a campaign tool and platform is that you can configure the app to automatically share your IG posts in other social networking accounts like Facebook, Flicker, Twitter or Tumbler. Just make sure you highlight the relevant photos you want to share externally, as doing so automates the process.

In the same way, if there are photos appearing on Facebook and Twitter that you want to share with your Instagram followers, the app allows you to import and display them in your IG account.

Since the Instagram app optimizes photo sharing, it comes equipped with 23 filters to apply when looking to enhance your images and videos. Through the Edit option, impromptu selfie photos can be improved by adjusting brightness, contrast, and even structure. Video editing options, on the other hand, include trimming and selection of a cover frame. You can even add stories to your campaign photos and videos to further pique the interest of potential voters or advocacy supporters.

Follower numbers are important especially if you want your campaign images to become more visible to other Instagram users. Understand that posts appearing in your newsfeed depends on matters that interest you, the timeliness of the posts and your follower- relationship with the IG user-sharer.

Still, IG posts appear as newsfeeds in the order by which they are ranked. Feed ranking depends on the frequency and usage of the photo-sharing tools and the number of followers interested in getting constant feeds about your Instagram posts.

If you are new to Instagram and want a jumpstart on getting your Instagram account at the top of the newsfeed ranking, consider seeking assistance from professional social marketers.

Woogram, a Dutch company focused on providing social marketing services that enable Instagram users to gain more followers or meer volgers, also furnishes clients with a personal assistant who will do the liking, sharing and following on your behalf. That way, you can simply devote your time to taking care of business, as the personal assistant will do everything necessary to make your Instagram posts work for your cause.