Instagram Is Gradually Changing Traditional Political Communication

Politicians have discovered Instagram for themselves and with it a new form of intimacy – and that will have consequences for the way politicians present themselves in the future and get in touch with the public. For many younger people, Facebook has long since replaced it as the platform of choice. The use of Instagram has roughly doubled worldwide since 2015. No wonder that politicians are also increasingly interested in the platform and many want to jump on the train.

The Politicians On Instagram

Instagram politicians a way to communicate better with their follows and in the same manner provide followers the feeling that they are invited into the lives of the politicians they follow regardless if it is authentic or not. The free flow of entertainment is to some extent an illusion. From an anthropological perspective, all aspects of our identity and communication are intrinsically conveyed through cultural and social norms.

What’s in it for democracy?

People in politics who grasp such trends have an edge over competitors who tend not to take pleasure in them. It is by now hard to answer if a change is beneficial to democracy. In a way, this shift to social forms of communication poses a greater challenge for individuals in evaluating and judging candidates, although this is probably not seen that way. In the end, Instagram is just the latest example of a trend towards individualization in politics, fueled by new technologies.

It is a stroke of luck for those who move like a fish in the water on social networks since in doubt they allow them to rise politically outside of the established party structures. It is quite possible that some will fall by the wayside in this process and that ever-growing inequality between politicians will arise. After all, the naive notion of yore that only democratic forces benefited from social networks has now been shelved in public discourse.

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Understanding Instagram as an Effective Tool for Political Campaigns and Advocacies

Instagram for waging political agendas and advocacies? Yes, why not? After all, the latest smartphone usage statistics show that more than five billion people across the globe own at least one mobile device, of which 2.71 billion use a smartphone. Instagram has been picking up traction as one of the leading social media sites as of October 2019, now with a showing of 1,000,000 active users.

Facebook and YouTube of course are still in the lead, with 2,414,000 and 2,000,000 respectively, to show as active users. This indicates that Instagram is already in the halfway mark, while moving forward in a world in which two-thirds (⅔) of the people connect and communicate by way of mobile devices.

What is Instagram Anyway and What Makes its Platform Different?

Instagram is basically a social networking site devoted for sharing photos and videos taken with smartphones and other mobile devices. That being the case, Instagram is first and foremost a mobile app that has become a handy tool for those who have a penchant for taking and sharing photos at other social media platforms.

The app is optimized for social networking because photo and video shots taken using the app, automatically appears in one’s Instagram (IG) account and will appear as a news feed. Denoting that IG photos will be visible to other app users, allowing discovery and appreciation among users with similar interests.

Just like in other social media sites, interaction can be carried by liking, commenting or even by private messaging and the best way to become very visible is by following and getting followed.

Benefits of Using Instagram for Your Campaigns

Another great thing about using the Instagram app as a campaign tool and platform is that you can configure the app to automatically share your IG posts in other social networking accounts like Facebook, Flicker, Twitter or Tumbler. Just make sure you highlight the relevant photos you want to share externally, as doing so automates the process.

In the same way, if there are photos appearing on Facebook and Twitter that you want to share with your Instagram followers, the app allows you to import and display them in your IG account.

Since the Instagram app optimizes photo sharing, it comes equipped with 23 filters to apply when looking to enhance your images and videos. Through the Edit option, impromptu selfie photos can be improved by adjusting brightness, contrast, and even structure. Video editing options, on the other hand, include trimming and selection of a cover frame. You can even add stories to your campaign photos and videos to further pique the interest of potential voters or advocacy supporters.

Follower numbers are important especially if you want your campaign images to become more visible to other Instagram users. Understand that posts appearing in your newsfeed depends on matters that interest you, the timeliness of the posts and your follower- relationship with the IG user-sharer.

Still, IG posts appear as newsfeeds in the order by which they are ranked. Feed ranking depends on the frequency and usage of the photo-sharing tools and the number of followers interested in getting constant feeds about your Instagram posts.

If you are new to Instagram and want a jumpstart on getting your Instagram account at the top of the newsfeed ranking, consider seeking assistance from professional social marketers.

Woogram, a Dutch company focused on providing social marketing services that enable Instagram users to gain more followers or meer volgers, also furnishes clients with a personal assistant who will do the liking, sharing and following on your behalf. That way, you can simply devote your time to taking care of business, as the personal assistant will do everything necessary to make your Instagram posts work for your cause.